bottle_Banner

Manjushree | Restorative Design Engineering Approach

Published:May 11, 2023

Today’s highly competitive consumer goods industry has high demands from packaging. They expect their packaging to deliver filling differentiation, cost reduction, and increasingly aggressive sustainability targets. Brand Owners and Retailers want packaging suppliers to deliver more economical products without compromising on quality and performance. Multinationals actively seek packaging solutions which meet their global environmental and sustainability commitments.  Plastic is a material that fulfills all these requirements, is of mass use while being environmentally friendly. In fact, a report by the Ministry of Petroleum and Natural Gas estimated that the annual per capita consumption of plastic in India would be 20 kgs by 2022. In India, around 43% of manufactured plastics are used for packaging purposes. Therefore, taking a fresh look at packaging design in terms of complexity and weight can drastically impact the end-of-life of plastic-based packaging products.  We work with FMCG and other consumer goods companies to redesign their packaging so they can optimise, differentiate, and grow their business in a more demanding world. In the past, our redesign projects have resulted in reducing up to 20% of plastic per package.  We elaborate here our Restorative Design Engineering process to develop sustainable and eco-friendly packaging.  Opportunity Mapping  We start the process with a design and material research for segment-focused opportunities to help identify the end user’s usage application, geographic impact, and competitive edge a brand can have by adapting a new design.  Idea Workshop  This is stage is mostly a combined working session with our clients to identify new and differentiated packaging opportunities. At this stage, we usually present different design concepts and approaches that can be adopted to give the brand a new shape.  Cost Modelling  The ideation is followed by a Total Applied Cost analysis to clearly define and demonstrate the cost of switching from alternate packaging material to sustainable plastic and redesign benefits.  Concept Development  Using our advanced 3D printers, we develop prototypes, leveraging our broad portfolio of materials and technologies to create differentiated products without impacting valuable production time or resources.  Market Proofing  Once the prototype is developed, we work with our clients to do a line and shelf-life study to improve the operational excellence for our clients and help them raise their margins and competitiveness  Converting & Application Support  With eight manufacturing plants spread across India, we offer optimised converting with quick time-to-market and fast troubleshooting. For our customers, we provide on request support from our team of industry experts.  Quality Assurance  We offer exceptional physical & analytical testing from a dedicated, highly experienced team of QA experts, chemists, and material engineers using advanced testing laboratories and instruments.  We have a team of sustainability specialists with knowledge of complex compliance requirements, emerging trends, and best practices. We also offer end-of-life management support to our customers by providing a viable solution in the form of premium recycled resins to fulfill their extended producer responsibility and neutralise the environmental impact of their packaging.  Contact us here - https://www.manjushreeindia.com/contact-us to get your packaging designed or redesigned from us. 

Featured Articles

new1

Branding

Featured

Innovation

Sustainability

Manjushree | Design thinking for plastic waste reduction

Plastic is a universal material, mass used across applications. In India packaging accounts for one third of the total plastic consumption. Despite its wide application and numerous perks, plastic has...

May 4, 2023

Read more sidearrow
new1

Sustainability

Can packaging contain food wastage at retail?

The world celebrated its first International Day of Awareness of Food Loss and Waste, this year on 29th September. In this article, we probe the role packaging plays in containing...

May 4, 2023

Read more sidearrow
new1

Innovation

All About Modified Atmosphere Packaging (M.A.P)

The shelf life of a food product is defined as the period during which the product is considered acceptable for human consumption. The sensory characteristics of a food or beverage...

April 13, 2023

Read more sidearrow
Do you have a query?

Lets Talk

+91 80 4343 6200

info@manjushreeindia.com

Please enter valid number Pnumber

By submitting this form, you agreed to our privacy policy.

By submitting this form, you agreed to our privacy policy.

The information contained in this website is for general information purposes only. The information is provided by www.manjushreeindia.com, a property of Manjushree Technopack Ltd. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website. Through this website if you can link to other websites which are not under the control of Manjushree Technopack Ltd. We have no control over the nature, content, and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. Every effort is made to keep the website up and running smoothly. However, Manjushree Technopack Ltd takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Grievance Redressal
Name of the Designated official: Mr. Rasmi Ranjan Naik
Designation: Company Secretary and Compliance Officer
Telephone No. (080) 43436275
Email: naik@manjushreeindia.com